Once the luxury off-shoot of Citroen before becoming its own standalone brand which is in 2015, DS is part of the PSA Group is poised to only sell electric vehicles from 2024
Béatrice Foucher (CEO, DS Automobiles): “The car industry is experiencing a change whose breadth and speed are unprecedented. As a pioneer, DS Automobiles anticipated this move with electrification at the centre of its strategy. I took the decision to speed up the development to create a new 100% electric art of travel, desirable in terms of enjoyment and remarkable in terms of quality and performance; a new art of travel, steadfastly high tech and still just as refined. It is a daring plan that will take shape from 2024."
The brand is becoming 100% electric and continuing its involvement in Formula E and it was the first premium manufacturer to take part in the series, DS Automobiles is the only brand to have won two consecutive Teams’ and Drivers’ titles and it has already renewed its participation until 2026 and has begun the development of a new generation car that is more powerful and efficient.
From 2024, DS Automobiles will strengthen its offering by selling a 100% electric version of DS 4, then it will unveil a new design, launching the first 100% electric project from Stellantis based on the STLA MEDIUM platform. DS are stating that this will be fitted with a high-capacity battery with up to 104kWh for a range of 700 kilometres.
Whilst there are no plans at this stage to see the DS range in Australia, it’s another example of one of many brands which will only offer 100% EV sooner rather than
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