top of page
EV101

Ford EV strategy looks to totally “Electrifying”


Key points

  • Ford has set an internal electrified vehicle sales record in October,

  • Ford’s E-Transit—due to start production in a few weeks—is sold out

  • The electric F-150 Lightning now has more than 160,000 reservations.

In February this year, Ford announced its plans to phase out the combustion engine from its entire European lineup from 2030. The brand’s model range on the continent will be electrified by 2026, and it seems that Ford will follow a similar strategy in North America. Nothing is official and set in stone yet but the signals coming from the company are very strong.


Fast forward 8 months and Ford has set an internal electrified vehicle sales record in October, with 14,062 electrified vehicles sold—up 195% over last year. Additionally, Ford’s E-Transit—due to start production in a few weeks—is sold out, according to Ford, and the electric F-150 Lightning now has more than 160,000 reservations.


The Mustang Mach-E retail sales jumped 76.9% in October to 2,848 units, with 21,703 vehicles sold year-to-date. More than 90% of Mustang Mach-E owners say they would recommend a Mustang Mach-E to other customers. To date, Mustang Mach-E ranks second in sales in the full-electric SUV segment, behind Tesla’s Model Y.


One has to say the future is looking bright for the company and EVs in general.




32 views0 comments

Comments


bottom of page