This week Genesis, Hyundai's luxury brand presented it’s vision for a sustainable future which is becoming a common roadmap within the automotive industry this year.
Below are the 2 key elements to this sustainable future for Genesis.
Under the dual electrification strategy, all new vehicles will be purely electric starting from 2025 with fuel cell EVs and battery EVs
Genesis plans to become a 100 percent zero emission vehicle brand by 2030 and aims to become carbon neutral by 2035
The brand’s new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs. Genesis will also put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.
Genesis GV60
Genesis has started this journey with the GV60, and the company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers. Genesis states it’s new architecture will integrate audacious technologies and breathtaking designs into its vehicles.
Genesis as a credible alternative to other European luxury brands, their design language, technologies, reliability and value for money, and now that the brand has a true EV roadmap, could provide it with necessary momentum to expand the brands awareness.
Below is the final presentation of Genesis vision for a sustainable future.
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