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EV101

VW gains some 70,000 new customers with best-selling ID.3 in the first year, but not in Aus for now.


Strong performance of the all-electric VW ID.3 after its first year in the European market: “The car is an absolute hit. It appeals to customers and has shot from zero to take top positions among new registrations in a large number of countries,” says Klaus Zellmer, Board Member for Volkswagen.

Key points

  • Since the launch of the ID.3, more than 144,000 orders received – around 50 percent from new Volkswagen customers

  • Volkswagen Board Member for Sales Klaus Zellmer: “The ID.3 is a real hit and is attracting new buyer groups to Volkswagen”

  • Europe’s best-selling electric car in August 2021

  • Most common reasons for purchase: climate-friendly, innovative, strong dealer network

By the end of September, the car had already been ordered around 144,000 times in Europe with 50 percent of buyers who had not driven a Volkswagen before and were new to the brand, found a study commissioned by the company. “The ID.3 has tapped into an above-average number of new buyer groups for Volkswagen. Some 70,000 new customers are strong proof that we are exactly on the right track with this vehicle and our electric mobility strategy,” continues Zellmer.


Volkswagen recently surveyed its ID.3 customers in Germany about the reasons for their purchase and their user behavior. The main criteria for buying or leasing an ID.3 were environmental performance (60 percent) and innovative technology (51 percent). Another important criterion for customers was the personal support provided by Volkswagen’s dealer and service network.


For almost 80 percent of German customers, the ID.3 is the most frequently used vehicle in their household. “This underscores that the vehicle is highly suitable for daily use,” comments Silke Bagschik, Head of Sales and Marketing, Product Line e-Mobility. For most users, charging their vehicles at home is already fully carbon-neutral. Around 70 percent of them use only green electricity, either from their own system or from their electricity supplier.


The electric hatch can be chosen with either 45kWh (up to 350km range), 58kWh (up to 420km range), or 77kWh (up to 550km range – all according to the stricter WLTP range standards). It is worth noting that even the most affordable 45kWh version costs from around the equivalent of $50k in its home market of Germany.


The ID.3 is built on an electric-only MEB platform, offering it benefits like a more open floorplan, a more integrated high-voltage electronics platform, and more flexible charging (higher variants can charge on DC at 125kW and AC at 11kW


Stay tuned for more accurate launch timing and specification for the ID.3, now expected sometime in 2023.



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